A Dairy Queen restaurant has gotten itself into trouble with this controversial sign.

A small Dairy Queen branch in Kewaskum, Wisconsin, became the unwitting focus of a nationwide debate after a sign outside the store went viral. The hand-painted sign, which included messages like “Merry Christmas” and offered free ice cream to veterans, was described by the owner as “politically incorrect” and sparked mixed reactions across the country—from sincere praise to sharp criticism.

The poster that started it all

A simple sign, but its message was stronger than its size suggested.

The poster proudly displayed itself in front of the ice cream shop and announced:

“This restaurant is politically incorrect. We wish you a Merry Christmas, God bless America, and offer free ice cream sundaes to veterans.”